Travel and Tourism Public Relations : An Introductory Guide for Hospitality Managers, Dennis E. Deuschl

Travel and Tourism Public Relations : An Introductory Guide for Hospitality Managers, Dennis E. DeuschlThe opening chapter explains the recent growth of industry PR, and travel tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PRs new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities.
Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industrys major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their own
special messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR

The chapters will be followed by appendices that will include:
The top 30 U.S. Travel Tourism Professional/Trade Associations; and the Leading U.S. Travel Tourism Universities.

* Provides a comprehensive how-to guide for travel tourism PR practitioners to increase profits and enhance the visibility and image of their company or client
* Introduces the key domestic/international media and audiences that PR pros in travel tourism need to target, plus what the best PR tools are to use -- including crisis communication -- along with case studies
* Addresses the unique communication challenges in each major industry sector as faced by travel tourism PR professionals through perspectives from industry experts
* Features a dozen sidebar contributions by some of the industrys top PR experts and media stars
* Advises industry employers about the value of PR, what it is and is not, and suggests ways to identify PR talent Обо всём этом и не только в книге Travel and Tourism Public Relations : An Introductory Guide for Hospitality Managers (Dennis E. Deuschl)

скачать Travel and Tourism Public Relations : An Introductory Guide for Hospitality Managers, Dennis E. Deuschl
Если ссылка на Travel and Tourism Public Relations : An Introductory Guide for Hospitality Managers, Dennis E. Deuschl оказалось неверной, сообщите нам об этом.

Поделись с друзьями

Похожие книги
Деловая литература

Tourism and Hotel Development in China: From Political to Economic Success
Examine the reasons for the rapid growth of China#146;s tourism industry PTourism and Hotel Development in China: From Political to Economic Success is a comprehensive
Деловая литература

International Hospitality Industry : Structure, Characteristics and Issues
With contributions from leading figures in the field The International Hospitality Industry looks at both specific sectors of the industry, such as restaurants, cruises,
Художественная литература

Hotel, Restaurant, and Travel Law, Karen Morris, Norman Cournoyer, Anthony Marshall
For students and practicing professionals in hospitality, travel and tourism as well as specialized paralegal work, Hotel, Restaurant and Travel Law: A Preventative
Деловая литература

Successful Web Marketing for the Tourism and Leisu, Susan Briggs
A world-wide audience is now only 10 inches away. Even the smallest tourism business in the remotest area of the world can reach international consumers who are sitting
Деловая литература

Conferences and Conventions : A Global Industry
Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United
Деловая литература

Cost Control in the Hospitality Industry
This book is ideal for professionals in the hospitality fields who may be looking for answers to cost containment beyond traditional discussions of cost control.
Деловая литература

Cross-Cultural Behaviour in Tourism: concepts and analysis
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of
Деловая литература

Strategic Sports Event Management : An international approach (Hospitality, Leisure and Tourism), Guy Masterman
The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy
Деловая литература

Beef Production Management and Decisions (5th Edition)
Based on the most recent scientific, demographic and financial data available, Beef Production and Management Decisions, Fifth Edition examines the biological,
Деловая литература

People and Tourism in Fragile Environments, Martin F. Price
Mountains, deserts, savannahs and the polar regions are fragile both in their ecologies and the cultures of their inhabitants. These fragile environments are
Деловая литература

Profile of the International Membrane Industry - Market Prospects to 2008, Third Edition, K. Sutherland
The definitive guide to the international membrane industry. P • Will help you to keep track of the major issues affecting the fast growing membrane market.
Деловая литература

Global Marketing and Advertising: Understanding Cultural Paradoxes, Marieke K. de Mooij
Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities as well as a structure of how to apply this knowledge
Тут Вы можете оставить комментарий о Travel and Tourism Public Relations : An Introductory Guide for Hospitality Managers, Dennis E. Deuschl