While consumers are recognized as valuing market goods and services for the activities they can construct from them in the frameworks of several disciplines, consequences of the characteristics of goods and services they use in these activities have not been well studied.
Hardbound. The general theme of Social Dimensions in the Economic Process is an old one in economic anthropology. On the abstract end it involves, first, the degree of social content of individual transactions and, second, how economic processes relate to social structure.
This volume looks at a diasporic community of Indian traders. It draws on anthropological field research as well as archival sources to portray a cosmopolitan group united by ties of kinship and community which are reproduced across spacethrough processes such as the circulation of women and family visiting.
There are limits to business development and economic growth. With the help of modern production and information technologies, companies are coming ever closer to the limits of what can be achieved but ultimately nothing can be done in less than no time and at less than no cost.
IRice Bowl Chips explains how Asian countries are using the Silicon Valley model to develop technology startups. Author Dennis Posadas enumerates the unwritten rules of innovation that have worked in Silicon Valley since the 1930#146;s, based on the works of scholars and other seminal works on technology entrepreneurship.
This volume offers a broad examination of marketing in India today.PPAfter an introduction to the diverse Indian market and an in-depth view of the environment in which firms have to operate, the book moves on to discuss marketingapplications and strategies in some key sectors of the economy.